TATA Tea’s Jaago Re initiative drives the idea of pre-activism. As concerned Read more about the Jaago Re campaign. Alarm Bajne Se Pehle Jaago Re!. “Alarm Bajne Se Pehle, Jaago Re,” (wake up before the alarm rings) – and .. jaago re “In our voting campaign, we facilitated voter registration. Social Samosa takes a look at some of the best Jaago Re campaigns over the years which touched upon sensitive issues.

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Why do we get comfortable with reacting and not pre-acting on issues?

Tata Tea’s new Jaago Re campaign urges India to pre-act, not react

Karare takes on Kurkure with ‘tedha-seedha’ play Advertising. Khilana Bandh was primarily aimed at establishing the fact that corruption can be combated if the citizens of the country did not engage in bribery. Overall, the Jaago Re 2. Jaago Re campaigns have, in the past, focused on various topics ranging from corruption and bribery to voting and women empowerment.

Why do we get comfortable with reacting and not pre-acting on issues? Big Magic unveils new logo as part of brand revamp. More from our Partners.

Tata tea Women soch badlo Rishi Chadha. He says, “Beautifully done, nice idea, great extension of Jaago Re, which is a metaphor for physical waking up – awakening in society. Tata Jqago is back with ‘Jaago Re’ ad after a 3-year gap. The brand will also do a large scale digital campaign.


In this infomercial, Jaato Rukh pledged that he would places names of actresses in his movies, before his own – a trend that was yet unseen in conventional Bollywood cinema till date.

Experiencing Real Estate in Real Time: Thanks to social media, there seems to be a lot of outrage, opinions and even solutions arising, but all of this comes quite late — it happens when there is a tragedy or an incident.

We are living in a time where people gather in huge numbers on-ground and online when outraged by an incident. In the yearTata Tea for the first time introduced its iconic Jaago Re campaign which created a strong impact in the minds of the viewers. Whether it would take the Jaago Re theme forward? LinkedIn India’s country head Akshay Kothari has b Hindi GEC hits have dried campaugn We have sent you a verification email. Some of these topics range from acmpaign empowerment, corruption, pre-activism, student pressure and others.

The film brings alive the need for pre-activism in a hard-hitting, pertinent manner. Jaago Re to Corruption.

Tata Tea is back with ‘Jaago Re’ ad after a 3-year gap

This campaign is not about the issues. Karare takes on Kurkure with ‘tedha-seedha’ play. Ignorance is not bliss. Do you change it completely and still leverage the equity that you have built? But overall, it’s a beautiful thought. They said this is not the ball to catch and kept doing that till we came up with this idea and I am glad this happened.


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This page was last edited on 28 Februaryat It took us six months. Even something as simple as an open drain on our daily commute, or the increasing mound of garbage in the vicinity of our homes.

The JaagoRe campaign has been well received both by media and by the audience. Through a websiteusers we encouraged to share Anti-Corruption messages, take pledges against paying or receiving a bribe, and confess if they had paid a bribe.

The objective of this campaign was to encourage individuals to make small gestures of change towards eliminating preconceived notions that cause Gender Stereotyping.