Firms of Endearment. How World-Class Companies Profit from. Passion and Purpose. Second Edition. Raj Sisodia. Jag Sheth. David Wolfe. Identifying Firms of Endearment. Here is how we identified the companies featured in this book. Our process can be described as “organic and. The authors of Firms of Endearment: How World-Class Companies Profit from Passion and Purpose, 2nd Edition introduce their book, which.

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This is driving deep systemic changes in the moral foundations of culture. Firms of Endearment is a paean to leaders driven by a strong sense of connectivity to their fellow beings.

That sums up the disposition of FoEs.

More loyal customers, more engaged employees, more trust between labor and management, more community support and ultimately more value produced for shareholders. Wal-Martobsession with killing competitors, and strong-armed sales tactics. Praiseworthy leaders achieve greatness by inspiring love in others for wndearment vision.

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

This book looks at the real things ensearment should measure. Up until that point, I had believed that Whole Foods was some kind of unusual odd duck that had created a unique business culture based on fulfilling our higher purposes as a business besides just making endezrment profit and consciously creating value for all of our major interdependent stakeholders customers, employees, suppliers, investors, communities, and the environment.

We directed the teams to conduct secondary and primary research through interviews with endearmdnt, employees, customers, analysts, and others on the companies, covering all major stakeholder groups: Check out the new rules. They know tirms to many companies they have little flesh-and-blood realness—that they endearmennt the same abstract quality as people on the ground have for pilots dropping bombs from 40, feet. Love helped turn FoE Southwest Airlines into the most successful airline in history[md]33 years of unbroken profitability.


Some companies were investigated multiple times. Aging populations are altering the course of humankind. When asked about their biggest competitive advantage, most CEOs of FoEs say it is their corporate culture. Interesting how they spend much of the book taking issue with Jim Collins, yet most of these claims seem to be based more on empirical evidence rather than research.

I had such a difficult time coming up with a definition for Love in my book, but the way I define Love is the selfless promotion of the growth of the other. Indeed, Steve McIntosh suggests that this is the very purpose of evolution:. We view these companies not as outliers but as the vanguard of a new business mainstream. And great industries created the modern consumer economy. We are going to be in this age for quite a while—probably for the rest ejdearment your life, and longer.

Emotionally bond with your suppliers and reap the benefits of superior offerings and responsiveness.

We define our term for the same era a bit differently. WolfeJagdish N.

Challenges the very genes of capitalism. A great book that support conscious capitalism. It is important to point out again that what we have in this book is an illustrative list of firms of endearment, not an exhaustive or definitive one. The picture is quite different among firms of endearment FoEs.

If this book was rated only on its message it would be 5 stars. Quality of life steadily rose while the cost of living steadily fell. That these two epochal events in human history occurred in the same year is an extraordinary historic coincidence. The twenty-first century requires a new way of thinking about business.


He was widely published in publications in the U. He believes that the shift toward subjectivity may prove to be one of the most important considerations in business in this century. While scientific discovery and technological development have been the primary catalysts in the evolution of culture, recent demographic changes have played quite a large role in reshaping culture.

We asked for nominations from thousands of people all over the world, including business professionals, marketing professors, MBA students, and about 1, consumers.

Firms of Endearment | Second Edition

David gave her a copy of the manuscript to pass on to me to read. They may be positioned as the head of a global enterprise, a branch of government, a congressional office, a major university, or a local parish, but they are leaders in name only.

Today’s greatest companies are fueled by passion and purpose, not cash. Sometimes companies do their best around a purpose and indeed fail, or they fail to keep that purpose in front of them, or conditions simply change. Sadly, such ambitions weigh on us with a pervasive presence that extends far beyond the world of business. Firms of Endearment is a very important and ground-breaking book because it points the way that all businesses should aspire to emulate and ultimately transcend.