Paco Underhill’s informal book Call of the Mall is like a trip to the mall with several different customers and features conversations with salespeople and with . Call of the Mall has ratings and 87 reviews. Anina said: This is a pretty neat book. The guy who wrote it is a professional who observes people in ma. Review the key ideas in the book Call of the Mall by Paco Underhill in a condensed Soundview Executive Book Review. Summaries & book reviews of the year’s.

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Though I took a lot of time to read this book as the references are all American and at times that was distracting. Having said that, the ideas suggested in the book for store design, cinema experience enhancement, other customer experience ideas- they are timeless.

Call of the Mall – Paco Underhill – Google Books

This company has moved on to advising libraries on how to better organize their spaces for the way customers use them. But this one just isn’t as interesting. Why isn’t there anything to eat that isn’t fast food, despite high-end stores being mwll feet from the food court? Would you like to tell us about a lower price?

A lot of their foot traffic is from teenagers who are there because they have nothing else to do; suburban teens have no place outside of home and school to go to.

Call of the Mall: The Geography of Shopping

Although he offers glimpses of shopping centers around the world, cwll bulk of this excursion takes place in a mall a few miles outside Manhattan, as Underhill and a rotating cast of companions wander through stores looking for various items, commenting about what does and doesn’t work about the shopping and social experience. Things like this used to exist but they barely register now.

Women will risk hypothermia to save money on stiletto heels, but cut-rate cosmetics feels like you’re putting something ratty on your face. Dec 23, David McClendon, Sr rated it really liked capl.

This has been on my list for so long that it was satisfying to finally find it. A lot of things went wrong with the book. A fascinating look at cqll customers, retailers, and mall developers. Enabled Amazon Best Sellers Rank: The Science of Shopping has been published in twenty-six languages, and has sold more copies than any other retail book in history.


In today’s times of ecommerce madness, offline shopping is suffering in general, including malls. There are no discussion topics on this book yet. No detail is too small to escape his attention; if one ever wondered why clothing racks always seem stuffed to capacity, for example, he explains it’s because rising real estate prices have largely eliminated storerooms.

A surprisingly good book. Otherwise it is an interesting book. See all Editorial Reviews. Oct 14, Anina rated it really liked it Shelves: Demographics are changing, malk Underbill, as is technology; online stores are giving brick-and-mortar or in suburban cases, plywood and concrete an increasingly hard time, and this work was penned ten years ago, before Amazon Prime and similar services.

The walk, which begins in the parking lot and travels through the cavernous mall’s innards, going even down underhil twisty hallways into the hidden bathrooms, takes reader on a guided tour of the territory, where even toilets don’t escape scrutiny.

Read reviews that mention call of the mall paco underhill must read fun read easy to read book why we buy anyone interested writing style shopping malls previous book read this book parking lot great book human behavior enjoyable read mall shopping malls well american mall book that paco read paco.

Not sure who I’d recommend this to – not people serious about studying marketing, for it’s too superficial. If you liked “Why We Buy,” you will want to read this book.

Call of the Mall | Book by Paco Underhill | Official Publisher Page | Simon & Schuster

Published January 3rd by Simon Schuster first published February 2nd Paperbackpages. A Memoir by the Creator of Nike. Even if you are not looking for marketing ideas, this is a good unerhill. The Best Books of Underhill lets his work speak for itself and trusts us to notice its worth.

Underhill describes the history of the undedhill mall, its culture, economics, faults, design, future, etc. The book establishes Paco Underhill, already one of our premier marketing gurus, as a heavyweight social commentator.

A good read for anyone who is iterested in malls as public spaces. Very interesting non-fiction niche read; slightly more boring less humorous than Why We Buy. Just a moment while we sign you in to your Goodreads account.


Some might ask how much detail shoppers really want about how stores entice them to buy, but any nagging doubts will be swept away by the engaging manner in which Underhill passes along the keen insights he’s gained through years of retail consulting. The development of video analysis makes it easier to view shopper activity but you still have to be open minded to view the activity effectively. Men, once you get them in the door, are much more in- terested in the social aspect of malls than the shopping part, whereas women say the social aspect is important but shopping comes rst.

The author has structured the book well analyzing each and every aspect of a mall, from site location, to parking, to store location, to store design, to cafeteria, movies halls, and comparison to other malls worldwide.

A patchy history, critique and explanation of the shopping mall. Because I shopped them a lot as a girl, I felt like I was looking back through a window in time to the factors I was unaware of when Paaco shopped malls more frequently. The walk, which begins in the parking lot and travels through t Paco Underhill wants to take a little walk with you through the local mall, to see it with his eyes- the eyes of a “retail anthropologist” and marketing strategist who scrutinizes malls as the environments they were built to be: Get a FREE e-book by joining our mailing list today!

THE CALL OF THE MALL: A Walking Tour Through the Crossroads of Our Shopping Culture

Want to Read Currently Reading Read. I was unnderhill this book have some insight like the chapter on malls in Douglas Rushkoff’s Coercion or Naomi Klein’s discussion of malls as private vs public space in No Logo. The other day I came upon a huddle of sophisticated young Manhattan women shivering outdoors on the coldest day of the year while waiting in line at the Manolo Blahnik sale.